Still feeling a little overwhelmed when it comes to navigating influencer marketing and strategic relationships? No worries, we’ve broken the how-to-get-it-done down for you to help you ride the social tide.

'Friends' with Benefits? Don't mind if we do. Especially when the 'friends' are our social media besties and the benefits are a piece of the $22 billion influencer marketing industry pie!

Who doesn’t want an All-Star on your team? In the world of brand visibility, influencers can be the MVP to your social media marketing strategy IF you’re already bringing your A-Game. If you’re thinking about working with social media influencers, we’ve put together this checklist to help you determine if you're ready to step onto the field or need a solid round of training before heading into the playoffs.

Influencers just wanna have fun, and it's paying off for their brand partners in a big way. Sprout Social, Inc. just released their 2024 Influencer Marketing Report and the message is loud and clear - overstimulated consumers are ready to ride a refreshing wave of authentic creativity and entertaining content, and relatable influencers are the ones they want to hear from.

Gen Z has exactly zero time for your BS - and that's a good thing. Here's our take on one of the best ways to creatively connect with this up-and-coming generation of conscious, and critical, consumers.

Emily De Sousa has cracked the influencer code, but it hasn't been all free fish sticks and hot destination snaps. Take a trip behind-the-scenes to learn what it takes to build authority, and how she's helping seafood brands and businesses do the same

What do seafood consumers REALLY want to know? And how do you become the answer to their burning Qs? We're diving into how to feed the beast (aka Google) so that you become the go-to for seafood answers.

With the TikTok ban looming in the US, could this be an opportunity for seafood brands to get ahead of the shift? - here's our take

We're ending our Seafood Expo Global 2024 takeaways on a positive note: the seafood industry is FINALLY getting into the social media game. But before we get too ahead of ourselves, let's make sure we all understand the playbook.

The Marine Stewardship Council dished the goods (and the bads) on day two of #SEG24 - but how do we use this information in the digital landscape? Here's our two cents from the second day of Seafood Expo Global/Seafood Processing Global.