The SEO Game: What Google Says You Should be Talking About

Hey Google, how many miles is it from here to the moon? How do fish swim underwater? Are Taylor Swift and Travis Kelce getting married?

The term “Google It” has become part of our everyday vernacular, as the search engine has grown to be the number one avenue for answering the questions that truly keep us up at night. So what questions are people asking about seafood? Let’s Google it. Just kidding, we need to dig a little deeper to find that information but it is available. We won’t tell you how we know because that just might take our job security away but we will tell you what we know: Omega-3’s, Mercury, Animal Welfare.

These are heavy hitting topics for Google searches right now related to seafood.

As noted in our post about MSC insights, we’ve been seeing an upward trend in omega-3’s and the sale of supplements have increased industry wide. This is great news! That means that consumers are making that health connection that we all know and love. They are searching for information about it, searching for where to buy it and our next guess is going to be they will want to know more about the sustainability of it. All roads lead back to sustainability these days so get ahead and start thinking about that conversation now. We may or may not know a little bit about Omega-3 verification if you’re interested, wink-wink.

The next one is mercury, the flip side of that health coin. People are concerned that seafood could be bad for their health. Mercury scares are a thing of the past in our minds, but this Google search trend shows us that it’s still at the top of consumers' minds and they need some answers. While we, the collective of seafood industry enthusiasts, know most species contain trace amounts or no amounts of mercury, consumers clearly do not know this. However, if we start speaking more frequently and clearly about the topic online, Google can sort out the quick and dirty answers for them and hopefully lead them to your website to buy mercury free products.

See how this works yet?

If you’re speaking to the Google masses and answering the questions at the top of everyone's minds, then your story is going to climb to the top of the search rankings. YOU become the answer that people are looking for and therefore your products become the solution to their problems. Google ranks and rewards websites that contain information that people are searching for, which is why you need to be doing more than traditional advertising. Posting a photo of a fish stick sandwich will only get you so far. But if you create a keyword strategy and a blog post designed to point consumers in the direction of a mercury free product (aka your fish sticks), well now you have something worth finding.

Finally, let's address animal welfare when it comes to fishing and farming practices. “Can fish feel pain?” is a top search for Googlers and it should be on your radar. While this has yet to hit our industry in a big way, it is on the horizon and we suggest coming up with a communication game plan to address it.

All this to say, marketing in the digital landscape has changed. Or rather, the digital landscape has changed marketing. And yes, it’s much harder. It requires a boat load of strategy and the energy to deal with the trolls who want to sink your ship, all while keeping up with the perfect cadence to make all of the platforms happy. It requires a team and if you’re short on players that’s where we can come in.

Hey Google, what is InnaSea Media?