“Friends” with Benefits? - The Breakdown on the Benefits of Influencer Marketing
Have you ever clicked the link after spending a solid 5 minutes blissfully lost in an unboxing video? Or commented “Get It” to get that specialty peanut butter in your DMs? These are the new consumer habits shaped by the $22 billion influencer marketing industry. Your online ‘besties’ are driving the shopping style of a generation, and the numbers back it up.
We go very hot and heavy on Influencer marketing here at InnaSea, and for good reason. It’s become crucial for reaching Gen Z and millennial audiences, particularly for industries like seafood which struggles to capture their interest.
Young consumers, the generation of “oversharing,” want the seafood industry to be as transparent and informative as their favorite influencers. That means knowing our story, telling it, AND collaborating with social media professionals to tap into a vibrant market segment eager for fresh, engaging content about the food they consume.
So let’s outline the juiciest benefits of Influencer Marketing for the seafood industry:
Targeted Reach: Influencers build followings interested in specific topics or niches. Partnering with influencers who align with your brand’s values and messaging = access a highly targeted audience.
Trust and Authenticity: Influencers have a strong bond with their followers; they’ve established trust over time, to the point that followers feel more like “friends”. So when they recommend a product or service, their audience is more likely to see it as a genuine recommendation and are more likely to make a purchase.
Increased Brand Awareness: Collaborating with influencers allows brands to tap into their existing audience, including individuals who may not have been aware of the brand or its offerings, and extending their reach and boosting visibility.
Social Proof and Credibility: Consumers are more likely to trust recommendations from influencers they follow and admire, leading to increased credibility for the brand. When reputable influencers endorse a product or service, it provides social proof that the brand is solid.
Content Creation and Distribution: Influencers are skilled creators who know how to create engaging content that resonates with their audience. By partnering with influencers, brands get high-quality content that can be shared across various platforms, extending the reach of their marketing efforts beyond what they could accomplish themselves.
Cost-Effectiveness: Influencer marketing can be more cost-effective than traditional advertising channels, especially for reaching niche or micro-targeted audiences. Instead of investing in expensive ad placements, brands can collaborate with influencers who already have a dedicated following within their target market.
Measurable Results: Influencer marketing campaigns can be tracked and measured using various metrics such as reach, engagement, click-through rates, and conversions to help determine ROI. This allows brands to evaluate the effectiveness of their campaigns and optimize their strategies for better results over time.
Whew, that’s a lot of beneficial bang for your buck. What do you think? Have you tried influencer marketing yet?
