InnaSea Insights
Welcome to your masterclass with a twist.
Here’s your backstage pass to inter-industry intel, delivered with a fresher, sharper vibe.
(Don’t say we didn’t warn you.)
Hook, Line, and Follow-Through: Making B2B Marketing Matter in Seafood
If you want your seafood business to connect with partners, buyers, and allies at industry events and beyond, you’re going to need a plan that goes further than the trade show floor. We’re breaking down what a solid B2B marketing strategy looks like, the throughline that ties it all together, and what to consider when building yours.
Booths, Buzz, and B2B Swagger: What Could Turn a Seafood Trade Booth into a Viral Moment
How viral moments and intentional design can turn your B2B presence at industry trade events into something unforgettable, and make seafood fun for your own people in the process.
The Seafood Industry’s New Plot Line – In this story, we all rise together.
Collaboration isn’t a trend, it’s becoming our default. Could this be seafood's redemption arc?
What Happens at SENA Shouldn’t Stay at SENA
Booths that brought the noise, swag slays, and big shifts in how the industry thinks about marketing, storytelling, and collaboration - Seafood Expo North America 2025, you did not disappoint. And, of course, we took notes.
The Plan Never Survives—But Seafood Always Does : Musings from SENA 2025
Inside the trade show halls of Seafood Expo North America 2025, things got real in a way we didn't see coming. Competitors shaking hands, ideas swapping faster than swag, and the seafood industry proving that in uncertain times, we’re stronger together.
With Our Powers Combined: The InnaSea Media Origin Story
What happens when quiet admiration on social media goes BOOM?
This is our origin story. The big why, the fire that fuels us, and how we’re using it to create a richer space for the seafood industry to thrive.
You Can’t Fight A Feeling With A Spreadsheet (& Other Tales)
The seafood naysayers aren’t winning because they’re right. They’re winning because they’re louder. It’s time we reclaimed our stories.
Seafood Is for Everybody! If You Know Who You’re Talking To…
Who are you trying to sell to?
“Everybody!”
*pulls out spray bottle* NO.
In this article we’re breaking down exactly why seafood brands need to stop trying to talk to “everyone” and setting the net for their actual target audiences.
RIP Duo: How an Un-Alived Owl Redefined Brand Engagement and What Seafood Marketing Can Learn From It
RIP Duo. Long live the streak. Pour one out and put on the Dua Lipa (but respect her privacy during this trying time).
If you’re in seafood marketing and have no idea what we are talking about, you need to read this.
The Super Bowl Plays That Seafood Missed (Again)
If Mountain Dew can get weird, so can we.
113 million people tuned in for Super Bowl LIX. Ads were deeply unserious, women showed up big time, and the memes are still rolling.
And seafood? Still too serious to join the party.
Here’s why seafood needs to loosen up, get in on the game with the girls, and give people what they want - FUN.
