At Our Core : InnaSea’s Guiding Values

Values are the cornerstone of any successful business, guiding decision-making and shaping culture. They create a sense of identity and purpose, ensuring that every action and strategy aligns with the core principles that define us.

So what’s important to us? What do we value?

🌟 Championing Integrity:
We believe in supporting those who do the right thing by the people, the planet, and the resources we rely on. When considering clients, we prioritize ethical practices and sustainability.

💋 Making Seafood Fun:
Seafood is an exciting culinary category absolutely loaded with the potential to bring life to the proverbial food party.  By highlighting the diverse and delicious possibilities that seafood offers, bringing it to the spaces where modern consumers play, and showcasing it as a mouth watering must-have at the table, we aim to make the seafood industry more appealing and engaging. This approach not only attracts new consumers but also brings joy and creativity to our work, making the journey delightful for our team and clients alike.

📣 Authenticity:
We embrace our strengths and acknowledge our weaknesses, striving for continuous improvement. Honesty fosters respect far deeper than the illusion of perfection. This authenticity is at the heart of our consulting approach, guiding clients to develop genuine communication strategies. You don’t have to be perfect; you just have to be real, and we hope what's real aligns with what's right.

⚓️ Collaboration Over Competition:
Comparison marketing is tacky. There, we said it. Watching brands and industry sectors bully each other is cringe and, honestly, a red flag. Bad-talking another brand doesn't make you look better, it just makes you look like you don't play well with others. We believe that collaboration is the winning strategy, and the growth metrics of combining forces cannot be denied. By holding ourselves to higher standards and fostering cooperative relationships, we can achieve greater success together.

☯️ Harmony Between Wild and Farmed Seafood:
We are dedicated to the coexistence of wild and farmed seafood industries. This value is a reflection of our two co-founders' diverse backgrounds in wild and farmed seafood, coming together with a shared vision. Promoting cooperation between these sectors is a high priority for us, as both play crucial roles in a sustainable and thriving seafood industry.

At InnaSea, these values guide not only who we choose to work with but also how we hope to support our clients on their communications journeys.