With Our Powers Combined: The InnaSea Media Origin Story

Once upon a time in the seafood world, before radical transparency and bold storytelling became our battle cry, we were just two industry pros on opposite ends of the spectrum, watching each other from afar. Not in a weird way—okay, maybe in a slightly weird way—scrolling through each other’s Instagram feeds, quietly thinking, Damn, that girl is up to some cool sh*t.

Bri, a seasoned photographer turned commercial fishing documentarian, was taking wheel watches and chopping bait on deck alongside her husband, while capturing the raw beauty of Alaska’s fisheries. Emily, a fisheries scientist and academic who pivoted into a seafood social media powerhouse, was making waves with her consumer facing comms on sustainable seafood. Two different backgrounds, two different lanes, both fighting for the same goal: shift the seafood narrative toward something better.

It didn’t take long for appreciation to turn to action. We met, we talked, and we realized we were tackling the same consumer confusion, the same industry storytelling gaps, and the same need for a united front between wild and farmed seafood. So we did what any visionary disruptors would do: we joined forces.

Enter: InnaSea Media.

From the start, this was about building a business while rewriting the playbook for how seafood is talked about, marketed, and understood. The seafood industry has spent so long reacting to misinformation and bad press, always playing on the defense line. We were done with that.

We saw the need for a unified voice and a space where industry sectors could coexist, transparency was the expectation, and strategic marketing wasn’t an afterthought but a powerhouse tool for growth.

Our diversity of experience is our strength. One of us is behind the camera, the other in front of it. One built a brand on visual storytelling, the other built one on digital influence. One’s personal roots in Alaska’s rugged fisheries, the other’s in the Azores, shaped by a deep cultural connection to seafood. Because we’ve taken roads less traveled, we don’t arrive with a one-size-fits-all approach. Our marketing moves, like our lives, are adaptive, agile, and future-focused.

What That Means for Our Clients

Our passion is telling great stories, but we thrive on driving real-world impact, and delivering the numbers to back it up. Our complementary skill sets allow us to create considerately crafted marketing ecosystems that actually move the needle for our clients. Our creative pulse goes deeper than what you see, read, and hear–though we produce all that too. Our greater goal is to strategize, innovate, and position seafood brands for the future.

By uniting our unique perspectives and diverse skills, we have the knowhow to help build brands that own their market presence. We go deep with you to refine foundational assets, develop strategic roadmaps, refine messaging clarity, and compose B2B and B2C communications that position your business as a leader in the industry and a favorite among consumers.

And if you think we’re running this as just a two-gal show, think again.

We’re not an octopus, we can’t hold all the cameras and the pens and the phones ourselves. We enlist specialists in their respective fields of production, digital media, and messaging to help create peak quality work for our clients encompassing not only our nuanced seafood industry and consumer knowledge, but a broader wealth of expertise across the creative industries. Oh, and we’d be remiss not to mention the quiet architect backstage, ensuring the show goes on seamlessly. Seldom seen but always slaying, our production managing, seafood slinging, copywriter turned creative director, Trish Whetstone, keeps the words sharp, the trains on time, and makes sure the messaging stays as bold as the mission. But more on that dark horse another day...

With our powers combined, we bring a fresh take to marketing seafood by changing the way the world sees it all together. We’re ushering in an era where radical transparency meets strategic storytelling. In our version of the future, the next generation of seafood lovers sees the industry not as a mystery, but as a movement championing sustainability, inclusivity, and innovation with heart behind it all.

So, if you’re ready for a new way to talk about seafood that’s modern, clear, and built on magnetic collaboration, it’s time to get this team on your team.

Let’s tell the seafood story like you’ve never seen or heard it before.