Case Study
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Case Study ⚓︎
Collaborate with Loch Duart’s creative team to bring their premium Scottish salmon brand to life on social platforms by showcasing their commitment to quality, care, and sustainability in a way that cuts through the noise and builds an emotional connection with their audience.
The Ask
Loch Duart already had the product quality and the brand values - they needed a way to make people feel and relate to it. Modern consumers, especially on social media, don’t just want to be told a product is “better.” Our storytelling, through immersive, visually-driven content is what turns passive viewers into invested followers and customers. They want to see it, experience it, and trust the people behind it.
The Insight
The Execution
We headed to Scotland for an InnaSea Creative Influencer Expedition where we captured the heart of Loch Duart’s operation: the beauty of their environment, the care of their farmers, and the story behind every fish. Working alongside Loch Duart’s creative team, we produced a high-impact video series and photography assets designed to resonate with audiences across their professional LinkedIn and Instagram platforms. We amplified this reach by sharing through InnaSea’s platform, and on our co-founders’ personal social channels, bringing Loch Duart’s story to a wider, eager-to-learn audience.
Deliverables
Video Content
We brought Loch Duart’s story to life through a series of immersive, short-form videos featuring interviews, farm footage, and capturing unique, behind-the-scenes moments. Produced alongside their creative team, each piece showcased the people, the place, and the care behind every salmon they raise.
Photography
High-quality, natural imagery captured the rugged beauty of the Scottish coast and the human hands nurturing Loch Duart salmon every step of the way. These visuals are designed to cut through the polished sameness and offer a raw, authentic window into the reality behind the brand.
Extended Reach
We took Loch Duart’s story beyond their existing followers, sharing the visuals and videos across InnaSea’s LinkedIn platform, and amplifying through our co-founders’ personal social channels. More eyes, more engagement, and more opportunities for Loch Duart to connect.
Results
& Impact
The rollout is ongoing, but the impact is already clear: Loch Duart’s audience is not only seeing their salmon, they’re feeling the care, craft, and attention to the environment behind every fish. With our visual asset delivery, Loch Duart now has a bank of high-quality, authentic content—owned assets they can tap into for future campaigns, new product launches, and social storytelling that keeps their brand top-of-mind.