The Bones of Your Brand

Maybe it’s us…😅

but it blows our minds when we start working with a brand, ask them to share their brand story, and they look at us like we just slipped into a Gaelic dialect long lost to the ages.

Now, that doesn’t mean these aren’t great brands or that they don’t have a fantastic story to tell, they just haven’t put the pieces together yet!

But in today’s TMI world, when a brand isn’t telling their story it can come across as suspect to potential consumers (What AREN'T they telling us?🤔)

Tell them your story, or they’ll decide it for you.

This is key for the seafood industry, where our world remains distant to the majority of consumers. While the mysteries of the sea can evoke fantastical tales, mystery surrounding your seafood brand might summon darker lore.

And trust us, humans get real creative filling those blanks, and it isn’t always pretty. We’re hard wired to look for threats. You can blame evolution for that one.🤷🏼‍♀️

So what is your story? We know it’s more than just ‘We sell fish’

Your brand story is:

🔷 The personality and passion behind your business.
🔷 What happened when someone had an idea, a calling, or a vision that would somehow make the world better, and where it took off from there.
🔷 What gives your brand character that consumers can relate to

It's your navigating narrative, and the compass that guides your greater communications strategy, both externally to consumers and internally to keep you on track by remembering your brand's big Why.

If you’re not sure how to begin pulling your brand story together, start with these pieces for inspiration 👇🏻

Where did we come from❓️
What’s our brand’s origin story? What was the lightbulb moment or calling that kicked it off? What was the vision at the start of the journey?

What do we stand for❓️
What are the core values of our business? How does this guide our efforts? What drives us beyond profits?

What have we overcome❓️
What have we come up against and pushed through? How did we do it? How did those challenges impact the people behind the business, and how did our triumph propel us forward?

Who do we serve❓️
How are we making our customers' lives better? What challenge are we helping them overcome? How are we making a positive impact on the world?

Where are we headed❓️
How do we envision the future? What does it look like for the people we serve? And how does our brand aspire to be a positive and impactful part of it?

Using these core Qs can help you define, or refine, your brand story, highlight the spots that aren't quite clear, and give you a strong sense of your roots from which your high level messaging strategy can grow.